After releasing Paper Diamonds and last year’s Heatwave, San Francisco indie pop darlings Ash Reiter are at it again with a new full length album, Hola. There are only 37 hours left to contribute to the band's Kickstarter campaign to support the cost of pressing Hola, which will be available in limited edition red vinyl and CD format. The band offers some fun rewards including singing telegrams and a “choose your own adventure” option that offers a variety of fun activities like a hot air balloon trip, skydiving, river rafting or recording a tape split album with the band.

“This album was fun to make. We did a lot of really playful and experimental stuff-mostly in our home studio. Some of my favorite moments were captured while working in pairs, to get a wild sound that only four arms could achieve, with one person manipulating effects pedals and another playing an instrument. It made the editing/mixing process fun and challenging too,” says Ash Reiter. 

Hola also marks the beginning of the band’s new line up with brothers Scott Brown on bass and Drew Brown on guitar plus Anthony Ferraro on keys. While Ash Reiter’s critically praised “honey and whiskey” voice is still present, she is now accompanied by rich background vocals and lush instrumentation sitting somewhere between the classic sounds of the Beach Boys and the more psychedelic feel of Animal Collective. 

Hola was recorded at Oakland’s New Improved Recording (tUnE-yArDs and Thao & Mirah). With the release, the band will embark on a national tour beginning in early fall. Check the band's website for dates.