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Music Video Premiere: Lemme Adams – Toys Director’s Cut

Music Video Premiere: Lemme Adams – Toys Director’s Cut

We have an awesome premiere for you today! San Francisco based psych alternative rock band, Lemme Adams has given us the opportunity to premiere the Director’s Cut of their award winning music video, Toys. You may have heard that Toys has won top honors (Best Song) for 2014's Music Video Race.

This semi violent, anti/uber masculine music video is drenched with dark humor and irony. Putting a motion picture behind Adam’s dark pop songs is probably one of the best ideas…ever. We watch him teeter between childhood and manhood while obliterating a number of archetypes that are supposed to represent what it means to be a male human being on planet Earth. It’s all done in a starkly exaggerated manner, and we can totally tell why this music video won an award.

Enjoy it. Dig the art, dig on the humor but try not to soak in the testosterone spurting moments in the video too much! Or you can, but it might not do you much good because Lemme Adams and his bandmates are really sweet guys and we’re always into covering their badass releases and music videos. -je

You can catch Lemme Adam's next show in San Francisco at Elbo Room with Hungry Skinny and Talk of Shamans on September 19th.

Published: August 05, 2014 |

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