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We're always pleased to share new Bay Area music with you! The New Up's dreamy new music video and single, Future is Now is moody, sensual and a bit psychedelic. Take a listen! You can catch them playing live TONIGHT at Bottom of the Hill. The show starts at 9 pm. Make sure you don't miss their performance!
"This song is about how humans always think that whatever they come up with is better than what they had before. It reflects the lack of forethought that goes into a lot of decisions about our existence. In turn, if we continue going in that direction it will eventually lead to our destruction. It contains a silver lining of hope that it’s possible to wake up and turn that around." - Emily of The New Up
SF Bay Area New Bands With Buzz