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Modern Merchant





Modern Merchant Reinvents the Beach One Wave at a Time

If you feel that beach time music has been overwhelmed by an invasion of washy guitars and falsetto , then it's time to look for alternatives to Beach House. While Modern Merchant runs miles with these trademarks, the quartet also allows room for strings, keys, and even a clarinet solo. And they do all this while keeping the tone light and breezy for their new EP 'For The Fields.' It's a surprisingly broad and adventurous record, but it would still do you just as well if you're more interested in getting some time laying on the hammock instead. Listen below and see them when play at Baby's All Right, next Thursday, Jan 30th. - Mike Levine (@Goldnuggets)

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NYC bands on the rise: Modern Merchant, live at Bowery Electric on 07.17

For any fan of the dream pop of Local Natives and Caveman, Modern Merchant brings the best of those bands' harmonic bliss to a carefully composed new EP, 'For The Fields.'

From weighty topics of marriage ('Marry Me Annie'), to the gentle crashing of the waves in the partially intimate/partially epic 'Necessary Evil,' the band's sweeping harmonies and dreamy guitar lines cast a meditative spell that will linger for hours after a listen. The band takes a simple approach to tugging at the heartstrings, and is all the more effective at it for playing it that way. See them live when they play Bowery Electric on July 17. - Mike Levine (@Goldnuggets)

This band submitted their music for coverage here. We added this song to The Deli's playlist of Best songs by emerging NYC artists - check it out!

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